Creative Direction for Brands & Humans Ready to Create From Their Truth.

The Situation

You have a team. A designer, maybe a content person, a coordinator. They're working hard — but something keeps feeling off. Campaigns don't quite cohere. Creative doesn't quite land. Leadership has feedback but can't always articulate it. And your team is executing without a clear creative vision to execute toward.

What you're missing isn't more people. It's strategic creative leadership at the top.

What This Looks Like

I embed with your team on a retainer basis and function as your senior creative lead. I bring the strategic thinking, set the creative direction, and make sure everything your team produces actually coheres.

I'm the person who:

• Holds the creative vision so your team always knows what they're working toward

• Bridges the gap between what leadership wants and what the creative team actually makes

• Reviews and elevates work before it goes out the door

• Leads campaign concepting and big-picture ideation

• Translates business goals into creative direction — in the room, in real time

• Gives your team a senior creative brain to think alongside, not just a manager to report to
  

Right For You If

• You have internal creative staff but no senior creative leader

• Your brand output feels inconsistent or unfocused

• You've outgrown freelancers but aren't ready to hire a full-time CD

• You need someone who speaks both the language of leadership and the language of creatives
  

Investment

Monthly retainer, starting at $3,500/month. Scoped to your team size and needs.

The Situation

You're wearing twelve hats. Marketing is one of them — and it keeps slipping. You know you should be more consistent. You know your brand could be clearer. You've tried freelancers and gotten work that looks fine but doesn't feel like you. And you don't have the budget — or the bandwidth — for a full agency.

What you actually need is one strategic creative partner who can think at the level of your whole brand and help you make things that actually land.

What This Looks Like

This is a project-based or ongoing engagement where I bring both the strategic brain and the creative direction. I figure out what you need, concept how to solve it, and quarterback the execution — using AI tools and trusted creative partners to fill the gaps where needed.

Depending on your goals, this might include:

Brand Voice & Messaging

Getting clear on who you are, what you say, and how you say it — so every piece of content feels like it came from the same place. Includes messaging framework, tone of voice guidance, and language you can hand to anyone who creates content for you.

Campaign Concepting & Direction

You have a launch, a program, an event, a push. I concept the creative idea, map the touchpoints (social, email, print, digital — whatever's relevant), and make sure the whole thing feels cohesive from start to finish.

Content Strategy & Digital Direction

A content and digital system that makes sense for your audience, your channels, and your actual capacity. Not a 40-page playbook no one reads. A practical, usable framework — with the creative direction to execute it and the digital thinking to make it work where your audience actually lives: search, social, email, your website.

Social Media Playbooks & Recruitment Campaigns

For nonprofits and mission-driven organizations that need their marketing to work as hard as their programs do. Includes channel strategy, content frameworks, copy direction, and campaign planning built around your real goals — not vanity metrics.

Creative Oversight & Team Alignment

You have a small team or a rotating roster of freelancers producing work that doesn't quite align. I come in as the creative through-line — reviewing work, giving direction, making sure everything reflects the same brand.

Right For You If

• You're a small business, nonprofit, or founder-led organization

• You've outgrown DIY but don't need a full agency

• Your brand feels inconsistent, and you don't know where to start

• You have a specific campaign, launch, or initiative that needs real creative thinking behind it

• You want a partner who actually understands your organization — not a vendor who treats you like a line item

Investment

Starting at $1,500/project or $2,000/month for ongoing work.

Sound Familiar?

• "I know what I do. I just can't explain it without rambling."

• "My website is fine but it doesn't really sound like me."

• "I've been meaning to figure out my brand for months." (Years? No judgment.)

• "We've been in business five years and I still feel like our brand doesn't reflect what we actually do."

You don't need a full rebrand. You don't need a 40-page strategy document that lives in a folder no one opens. You don't need more content ideas.

You need someone to sit with you, ask the right questions, and help you find the signal underneath all the noise.

That's Find Your Frequency.

What It Is

Find Your Frequency is a focused, one-month engagement designed to get you clear on who you are, what you stand for, and how to say it — in a way that finally feels true.

It's not a workshop. It's not a course. It's not a template you fill out alone.

It's a real creative partnership with a senior brand strategist who has spent 20 years helping brands find their voice — and who actually cares what yours sounds like.

How It Works

One month. Three touchpoints. One document you'll actually use.

Week 1 — The Deep Dive (90 minutes)

A real conversation — not an intake form. We talk about why you started this, what feels true versus forced, what your customers actually need from you, and what you've been afraid to say out loud. I'm listening for the thing underneath what you're saying. That's usually where the good stuff lives.

Weeks 2–3 — The Build

You get space to breathe. I do the work. I synthesize everything from our conversation, concept your positioning, map your messaging, and shape it into something clear and usable. This is where 20 years of creative direction actually shows up.

Week 4 — The Reveal & Refine (60 minutes)

We come back together. I walk you through what I built. You tell me what lands and what doesn't. We refine. You leave with something that finally feels right.

What You Walk Away With

A focused Brand Clarity Document that includes:

• Brand Foundation — who you are, why you exist, what you stand for

• Positioning Statement — the one sentence that finally nails it

• Messaging Framework — how to talk about what you do across different contexts: website, social, pitches, in person

• Visual Direction — mood, tone, feel (enough to brief a designer, build a website, or direct a content creator)

• Your Frequency — the through-line that makes you you. The thing that should show up everywhere.

Right For You If

• You've built something real but can't find the words for it

• Your brand grew organically and now feels scattered or inconsistent

• You're a nonprofit whose mission is crystal-clear internally but doesn't translate to the outside world

• You've been "meaning to figure out your brand" for longer than you'd like to admit

• You suspect your marketing isn't working because the problem is upstream of the tactics

The Feeling People Describe After

Like they re-met themselves. Like someone finally held up a mirror and said — yes, that's you. That's what you've been trying to say.

Not just a document. A homecoming.

Beta Investment

$1,000 for the first cohort. Price increases after the first round. Limited spots.